We conduct foresight sessions to collectively explore scenarios of the future with our clients’ teams.

This methodology project empowers everyone envolved to master the art of trend analysis and craft multiple compelling scenarios for the future of their industry or specific niche.

It's worth noting that renowned corporations like Shell and Apple, alongside consultancy firms like McKinsey, BCG, and Deloitte, do embrace a similar foresight methodology within their projects.

Trend hunting is our exceptional competence that sets us apart. Prior to commencing any project, especially those driven by ambitious goals, we meticulously curate current and captivating case studies from whole across the globe.

We then thoughtfully package these cases, accompanied by comprehensive descriptions of their distinctive attributes, into a user-friendly tool we call the trendbook. It's a marketing masterpiece that strengths our clients with a wealth of inspiration and insights to stay ahead in their industry.

Before our clients enter new markets and niches, we conduct thorough research, identifying cultural nuances, consumer habits, competitive environments, potential audience geographies, and trends.

The positioning of future businesses is built on the foundation of market alignment and simultaneous differentiation from the competitive landscape.

We uncover the most profitable and in-demand niches, finding ways to penetrate them and build profitable businesses.

Before our clients enter new markets and niches, we conduct thorough research, identifying cultural nuances, consumer habits, competitive environments, potential audience geographies, and trends.

The positioning of future businesses is built on the foundation of market alignment and simultaneous differentiation from the competitive landscape.

We uncover the most profitable and in-demand niches, finding ways to penetrate them and build profitable businesses.

Timeless and unique concepts are those that are closely intertwined with the culture of a place or region, or whose cultural codes have been meticulously crafted in harmony with the cuisine or theme of the restaurant, hotel or resort.

These projects possess a cohesive and special atmosphere that cannot be duplicated, and have the power to endure for ages.

In our quest to decode the cultural essence, we embark on a journey of discovery, visiting museums and historical landmarks, conversing with local guides, historians, and cultural experts, and delving into the rich literary heritage.

At the core of each concept lies a deep exploration of the location, its context, and meanings. For each concept, it is important to create a portrait of the audience, identifying their main pains and needs. The first step in creating a concept is to develop a foundation: a vision, values, and the establishment's mission.

An important step at this stage is identifying the rational and emotional advantages of the future project and its differentiation from competitors. After building the brand platform, we outline the marketing mix (7P), provide references for interior design, tableware, service features, and create a menu matrix for the kitchen and bar.

For future project, we calculate the financial model and CAPEX, including the investments required to launch the project, such as construction, finishing, kitchen and bar equipment, necessary licenses, and even tableware and staff uniforms.

The P&L is based on the data recommended in the project's positioning. We do not simply present numbers; we build a model based on the location, menu, target audience, occasions they will come, and how much they will spend.

A 10-year forecast, payback period, and break-even point help investors make informed decisions about the project and make necessary as the projects develops.

Once the concept is developed, we curate design with our in-house creative director and with carefully selected interior designers who align with the project's concept. The interior design takes into account the historical context of the location, competitive environment, audience portrait and their style and preferences, culinary direction, and current trends.

We choose design studios with relevant experience, capable of creating a bold and striking design that matches the concept, integrating seamlessly with the project as a whole.

To expand to new markets or take the company to the next level, a business strategy is essential. It must take into account current trends, potential future changes, and the political and economic landscape.

In developing this strategy, we conduct strategic sessions with the client's team, foresight sessions to design scenarios of the future, and in-depth interviews and surveys.

Our strategies are founded on market statistics, analysis of the socio-political, economic, and environmental landscape, forecasts, customer insights, and expert knowledge of the market, as well as an understanding of the history and cultural context.

A gastronomic strategy enhances the lifestyle of a region or country, attracting new residents, increasing investment value, and promoting the development of tourism and agriculture. This leads to a cultural and economic transformation of the territory and its population.

In the process of creating of the gastronomic strategy, we examine current trends, conduct a visionary foresight session, delve into the cultural codes. A well-crafted gastronomic strategy has the power to build a strong brand for a resort, territory, or country, elevating its appeal and boosting its competitive edge.

Our Comprehensive Market Analysis service for the restaurant industry provides a holistic assessment of the target market. We dive deep into marketing research to uncover dining trends, consumer preferences, and competitive landscapes. Beyond this, we evaluate operational challenges, financial feasibilities, and navigate the legal intricacies inherent to each locale. This end-to-end market analysis ensures our restaurant clients are equipped with the insights and knowledge to thrive in global market.

We offer Customer Insight services on a global scale, delving into a profound understanding of consumers across various markets. Through detailed analysis of behaviors, preferences, needs, and motivations, we equip businesses with invaluable perspectives on their current and prospective audiences. This enables them to tailor products, services, and marketing strategies to resonate more effectively with diverse customer bases worldwide.

We develop tailored localization strategies for the restaurant industry. By aligning menus, service styles, and branding with the cultural, linguistic, and culinary preferences of target markets, we ensure that our clients' dining experiences resonate authentically with local customers. We grasp the essence of local dining customs and tastes, positioning our restaurant clients for success in any global market they venture into.

Our marketing calendar is a trusted toolkit utilized by numerous international companies. This calendar encompasses all events that could potentially influence sales. We meticulously craft plans for menu updates and marketing communications up to 12 months in advance. An embedded analytics section further empowers us to assess plan execution and make data-driven decisions. Overall, this calendar streamlines the marketing department's workflow, making it more systematic and manageable.

We create guidelines for local marketing, with a set of simple instructions on increasing the amount and frequency of purchases and attracting more traffic. Guidelines are a valuable instrument for marketing managers, franchisees or managers of restaurants or retail outlets. Our guidelines allow our clients to create and easily implement local marketing campaigns.

We provide outsourcing for international marketing teams, allowing companies to leverage global expertise without the overhead. Our team of professionals offers global market insights and strategies. By outsourcing, businesses can focus on their core competencies while we handle the complexities of international marketing.